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Business Research

Aggregated Data in Statista

What is aggregated data? 

Aggregating data involves compiling and sharing datasets from multiple sources in summary form and is useful for applications like statistical analysis. Statista provides global statistics and data sets that are easy to search by keyword. This includes charts and graphs on thousands of topics, as well as compilation reports (called dossiers) on key business issues.  When viewing a chart, be sure to check the Source link for more information about the data set.  The source link will often provide you insight on additional associations or publications that are focused on your research interest, providing an efficient way to identify next steps for your research. 

US Data: Demographics, Consumer Behavior & Industries

What will you learn from demographic and psychographic data?

Demographic and psychographic data describes consumer attributes and behaviors, including not just where they live, who they are, but also how they live. For example, tools like SimplyAnalytics aggregate data provided by consumer survey companies that ask questions about consumers' coffee purchase habits, as well as whether they own a bike or not. With this kind of information, you can explore where your target consumers are when considering where to locate a business, target marketing materials and more. 

        Key data sets include:

  • EASI includes demographics, retail sales, quality of life variables, CPI, employment, consumer expenditures, and life stage clusters.
  • Nielsen PRIZM data defines every U.S. household in terms of 66 demographic and behavior segments to discern consumer lifestyles, lifestages and preferences.  Simmons includes brand-level data and demographics. 
  • Nielsen Consumer Buying Power database with estimates of potential annual consumer expenditures for more than 350 household expenditure items 
  • Nielsen Retail Market Power database with retail sales estimates for a number of merchandise items as well as retail store types.

Global Data & Analysis

Why use global data sources?

Government agencies and non-governmental organizations (NGOs) collect and provide a wealth of comparative data across countries.  You can build custom spreadsheets with data focused on your target countries and topics. This data is harmonized across countries, so you can compare data that is standardized by currency, date, and other variables. These organizations also offer research reports written by industry experts and analysts to provide additional context. 

For more recommendations, see the Global Business Research page of this guide. 

Global Healthcare Statistics