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Business Research

Researching the Business of Healthcare

This portion of the guide is specifically dedicated to researching the business of healthcare. 

Are you... 

  • writing a business plan or preparing for a pitch in the healthcare space?
  • researching a company and its competitors in the medical devices market for an interview or class project?
  • curious about specific healthcare sectors, such as pharma, oncology, providers, insurance, and more?
  • looking for articles about hospital administrative best practices and operations?
  • identifying healthcare data, studies or surveys?

Explore the many databases and internet resources identified in this section.

Look at Emory's Woodruff Health Sciences Library Recommended Clinical Resources.

For further information on searching and navigating these resources effectively, see the PDF version of the healthcare guide below. 

Industry & Market Research

Consulting Firm White Papers

Consulting firm white papers are incredibly rich and credible sources of market and industry available for free online.  They are well-researched and provide citations for the sources the analysts used.  Think of these as mini market research reports - they are typically under 20 pages long, but they provide excellent snapshots of the landscape of a particular industry, including challenges, trends, opportunities, and much more.

You can locate consulting firm white papers (Deloitte, PWC, EY, KPMG, Bain, MCG, McKinsey, Accenture) through a simple Google search by using the inurl tool.  Only search one consulting firm at a time, change the name for each additional firm.  Use advanced Google search strategies to find even more tips for locating consulting firm white papers.


  • telemedicine inurl:deloitte
  • drug pricing inurl:mckinsey
  • ("medical technology" OR "medical devices") (monetization OR commercialization) inurl:bain

Academic Articles & Industry/Business News

Academic Journals
To access full text of these and other academic journal articles, start with PubMed.

New England Journal of Medicine
Journal of Hospital Medicine
Journal of Medical Economics
Journal of the American Medical Directors' Association

Industry Associations
Associations are great sources of industry news, data, surveys, and more.  Following is a list of some of the largest healthcare associations, but there may be others relevant to your particular topic:

American Hospital Association (AHA)
American Medical Association (AMA)
Healthcare Information and Management Systems Society (HIMSS)
Federation of American Hospitals (FAH)

Academies and Societies
Medical specialty areas often describe their "association" as an academy.  These are often excellent sources of practice-based data (e.g. number of surgeries performed, fee structures, etc.)
For example:
American Academy of Orthopedic Surgeons
American Academy of Otolaryngology - Head & Neck Surgery

Industry Data

The following quasi-government and economic organizations include world health data and publications.

Government Regulations

Drug Prices

Kaiser Family Foundation

KFF is an endowed, non-profit organization filling the need for trusted, independent information on national health issues; focused on policy analysis, polling and survey research. Contents includes: P
Prescription Drug Resources
Affordable Care Act