This portion of the guide is specifically dedicated to researching the business of healthcare.
Consulting Firm White Papers
Consulting firm white papers are incredibly rich and credible sources of market and industry available for free online. They are well-researched and provide citations for the sources the analysts used. Think of these as mini market research reports - they are typically under 20 pages long, but they provide excellent snapshots of the landscape of a particular industry, including challenges, trends, opportunities, and much more.
You can locate consulting firm white papers (Deloitte, PWC, EY, KPMG, Bain, MCG, McKinsey, Accenture) through a simple Google search by using the inurl tool. Only search one consulting firm at a time, change the name for each additional firm. Use advanced Google search strategies to find even more tips for locating consulting firm white papers.
To access full text of these and other academic journal articles, start with PubMed.
New England Journal of Medicine
Journal of Hospital Medicine
Journal of Medical Economics
Journal of the American Medical Directors' Association
Associations are great sources of industry news, data, surveys, and more. Following is a list of some of the largest healthcare associations, but there may be others relevant to your particular topic:
American Hospital Association (AHA)
American Medical Association (AMA)
Healthcare Information and Management Systems Society (HIMSS)
Federation of American Hospitals (FAH)
Academies and Societies
Medical specialty areas often describe their "association" as an academy. These are often excellent sources of practice-based data (e.g. number of surgeries performed, fee structures, etc.)
American Academy of Orthopedic Surgeons
American Academy of Otolaryngology - Head & Neck Surgery
The following quasi-government and economic organizations include world health data and publications.