1. Determine the type of item (e.g. a book, book chapter, journal article). There are clues in the citation that will help you verify the type of item.
The style of a citation (i.e., italics, bold, parentheses) are not always an indication of the information you’re looking at. For example, just because something is italicized does not automatically mean you are looking at a journal title.
Oliver, Mary Beth and Stephen Green. “Development of gender differences in children's responses to animated entertainment.”
Sex Roles 45, no.1-2 (Jul 2001): 67-88.
Turow, Joseph. “Family Boundaries, Commercialism, and the Internet: A Framework for Research.” Children in the Digital Age: Influences of Electronic Media on Development. Eds. Sandra L. Calvert and Amy B. Jordan. Westport, CT: Praeger Publishers/Greenwood Publishing Group, Inc., 2002. 215-230.
O'Barr, William M. Culture and the Ad: Exploring Otherness in the World of Advertising. Boulder, CO: Westview Press, 1994.
2. Now that you know what kind of material you are looking for, you have an idea of where to look.