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Buying Power: History of Race and Marketing in the US

Make an Appointment at the Emory Writing Center

The Emory Writing Center offers personalized one-to-one support for writing assignments. You can book sessions with tutors by appointment or drop-in during walk-in hours.

OWL and other citation guides

OWL writing lab main site.

Shorthand guide to both footnotes and bibliographic citation formats.

Shorthand guide to formatting footnotes.

Chicago Manual of Style Online

Comprehensive guide to footnotes and bibliographic citations.

Chicago Manual of Style (2010) (Print!)
Reference Desk z253 .u69 2010

Citing your Sources

You cite your sources:
  • to give credit to those people whose ideas/words you are using in your paper so that you don't plagiarize
  • to distinguish other people's ideas/words from your own ideas and words.
  • to make your argument stronger. Doing research on an issue strengthens your position, because it shows you have engaged with some of the other positions on your topic and incorporated them into your thinking.
  • to allow your readers to verify your claims and to get more information from the source materials.

Plagiarism is presenting another person’s words and/or ideas as your own words/ideas – either deliberately OR unintentionally.

To avoid plagiarism, give credit in your paper to the person whose words and/or ideas you have made use of. In other words, cite your sources. You must cite any source that contributed significantly to the ideas in your own paper, even if you don't quote directly from that source.


Zotero helps you collect, manage, and cite research sources. Zotero allows you to attach PDFs, notes and images to your citations, organize them into collections for different projects, and create bibliographies using Word or Open Office.