Accessing Variety
Variety has long been the leading trade publication of the entertainment industry. Depending on what years you are researching, a few different sources are available.
The commercial website for Variety is important to be familiar with, but you will have to create citations manually for any articles you find there. These two scholarly databases are recommended because they not only provide comprehensive, full-text coverage of Variety, but they also provide citations for all of the articles they index.
1905-2000: Entertainment Industry Magazine Archive.
1999 - Present: Film and Television Literature With Full Text
For both databases:
Both databases have other industry trade publications that are worth exploring in addition to Variety.
Alternative for the Classical Hollywood Studio Era: Media History Digital Library
Daily Variety Archives: The Woodruff Library also has access to the Daily Variety archives. Ask James Steffen for information about how to access. You must be a current Emory student or faculty member.
The business database Factiva is a good starting point for researching individual companies and broader trends within the contemporary entertainment industry.
Citation: Factiva does not offer a tool to generate citations, unlike some other academic databases. You will have to create a citation yourself according to your citation style's rules for citing websites or electronic resources. Sample:
"The Walt Disney Company. Company Snapshot." Factiva, https://global-factiva-com.proxy.library.emory.edu/pcs/default.aspx?napc=K&f=DSNYW&fcpil=en. Accessed September 24, 2019.
If you are citing trade newspaper articles, just use the standard rules for citing newspaper articles.
Emory Licensed Databases
Open Access Resources