FILM 407 Film and Media Management (Bernstein and Garner) Spring 2024

Definition: "A white paper is a report or guide that informs readers concisely about a complex issue and presents the issuing body's philosophy on the matter. It is meant to help readers understand an issue, solve a problem, or make a decision." --Wikipedia

Business white papers typically have these core elements:

• Title: A specific question about the topic.
• Context / trigger / situation: "Here's what got me thinking about it."
• 3-4 high level observations: About trends or current shifts: "Here's what I notice."
• Forecast / predictions / assessment: "Here's where I think it's going."

Sample white papers on media industry issues from major consulting firms:

• The Netflix of Gaming? Why subscription video-game services face an uphill battle (McKinsey)
• What are the five trends to watch in media and entertainment in 2022? (EY)
• 2023 media and entertainment industry outlook: Five trends shaping a new ecosystem of engagement (Deloitte)

The top report (McKinsey) is a good example of a white paper that incorporates citations.

• Who is your audience?
• What are the important elements to include about the background of the topic you’re addressing? (“Just the facts”...)
• What are the top 3-5 takeaways you want your audience to remember?
• Keep it concise! Provide citations and links to more expansive materials.
• Use a straightforward and direct writing style.